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2022
BRAND IDENTITY, PRINT DESIGN, WEB DESIGN
MIRAN was established to cater to the growing industries of travel, tourism, hospitality, entertainment, and sports within the Kingdom of Saudi Arabia, targeting high-tier clients that wish to have a seamless experience and enjoy exclusive access to top locations.
The objective is to craft a distinctive and compelling visual identity that reflects the essence of luxury, exclusivity, and seamless experiences. Through a combination of sophisticated aesthetics and cultural relevance, we aim to resonate with Miran high-tier clients and evoke a sense of elegance and prestige. The logo mark serves as a symbol of prestige, communicating Miran commitment to offering exclusive and unparalleled experiences.
While preserving a sense of tradition, the brand identity will also embrace modern aesthetics and innovative design elements, reflecting a forward-thinking approach.
Images Sources:
Unsplash, Miran LinkedIn
Incorporating elements inspired by the rich cultural heritage of Saudi Arabia and its traditions will showcase Miran's deep-rooted connection with its culture, creating an emotional bond with the target audience.
